Music Marketing & Promotion Articles
November 9, 2025 • Management
Are Albums Dead?
Streaming changed how people discover and consume music, but albums are far from dead. This post explores why singles dominate playlists while albums still shape artistry and fan loyalty.
November 3, 2025 • Promotion / Marketing
Finding Your Artistic Identity: The Foundation of Every Career
Every real artist goes through the phase of figuring out who they are. This is about clarity, not perfection. Learn how to find your artistic identity and build your world.
September 17, 2025 • Production
AI-Generated Music: Noise, Tools, and the Future for Artists
AI-generated music is flooding Spotify, from one-click tracks to viral AI bands like Velvet Sundown. Here’s how it works, the risks it brings, and how real musicians can rise above the noise.
September 7, 2025 • Promotion / Marketing
AI Tools Every Musician Should Know for Smarter Marketing
AI won’t replace musicians, but it can make marketing faster and smarter. Learn how indie artists use AI for captions, bios, pitches, and visuals with SongTakes.
July 19, 2025 • Promotion / Marketing
Band Website Best Practices
A great artist website makes it easy to hear your music, understand who you are, and take action. Whether that’s streaming, following, or reaching out for a gig. Keep it simple and real.
June 18, 2025 • Promotion / Marketing
How to Identify Your Song's Mood
Understanding music's emotional tone is key to songwriting. Use our song mood guide—with examples and tips—to craft intentional, emotionally resonant tracks that connect with listeners.
June 5, 2025 • Promotion / Marketing
Music Blog Submissions: What Works, What Doesn’t
Want to get your music featured on blogs? This guide breaks down everything you need to know—from crafting the perfect pitch to building real relationships and finding the right outlets.
June 3, 2025 • Music Feedback
Before You Release Songs: Test, Improve, and Launch Smarter
Don’t just drop songs into the void. Learn how indie artists are refining, testing, and releasing tracks the smart way — with feedback loops, real tools, and pro-level prep.
June 1, 2025 • Promotion / Marketing
Music Marketing 3 of 3: Build Your Audience
From choosing the right platforms to content that connects, this final part of our series helps indie musicians grow their audience with smart, sustainable promotion - without spamming or selling out.
May 31, 2025 • Promotion / Marketing
Music Marketing 2 of 3: Build a Brand That Actually Connects
Your brand is more than a logo - it’s the full experience you offer fans. In Part 2, we cover voice, visuals, and consistency so your brand stands out and stays true to your sound.
May 30, 2025 • Promotion / Marketing
Music Marketing 1 of 3: Know Your Sound, Audience & Goals
Tired of guessing your next move? This guide shows indie musicians how to define their sound, find real fans, sharpen their brand, and launch music with a strategy that actually works.
May 29, 2025 • Management
Spotify Doesn’t Pay Much But Smart Artists Still Use It to Grow Their Music Branding Efforts
Spotify won’t make you rich, it doesn’t even pay a full penny per stream. But used right, it can grow your fanbase, boost visibility, and build the foundation of a real music career.