There’s a weird thing that happens when you start treating your music seriously. Suddenly, you’re not just writing and recording songs. You’re expected to “have a brand,” keep up on socials, write a compelling bio, post content, and maybe even figure out how to build a website.
Your website doesn’t have to be fancy, expensive, or overwhelming. It just needs to do its job. It should help people hear your music. It should give them a reason to stay in touch. And it should make it easier for things like gigs, features, or opportunities to come your way.
Get a real domain name
The first step is simple. You need your own domain name. That means something like yourband.com, not yourband.wixsite.com/music123 or whatever mess the free builders give you. It doesn’t cost much. And it immediately makes you look more serious. Not just to fans, but to anyone thinking of working with you. It also makes you easier to find when someone types your name into Google.
Let people hear your music, right away
This is the number one job of your site. Let visitors hear your music fast, without jumping through hoops. Don’t make them click three times to find a song. And don’t just drop in a Spotify embed and hope it loads smoothly. Instead, include a short preview of your latest track. Just 15 or 30 seconds is enough. Let people press play the moment they land on your homepage.
Once they’ve heard a little and they’re interested, that’s when you give them the option to stream the full song on their platform of choice. Spotify, Apple, YouTube, wherever. People decide in seconds if they’re into something. If you make them wait or leave your site just to hear you, you’ve already lost a lot of them.
Keep the design simple
Don’t overthink it. Your website doesn’t need all the bells and whistles. You want it to feel clean, calm, and focused. A clear photo of you or your band, a simple headline, maybe a short intro or quote, and that play button we just talked about.
Stick to a few colors. Stick to a few fonts. Make sure it works on phones. And always ask yourself, “If someone landed here for the first time, would they know what to do next?” If the answer is no, take something out.
Use strong, quality visuals
Good photos make a difference. That doesn’t mean you need a thousand-dollar shoot. But your header image shouldn’t be a blurry phone pic either. Use high-quality images that feel like you. If your sound is moody, don’t use a beach selfie. If your band is full of energy, show that in your visuals. You’re setting the tone before anyone hits play.
Also, try to keep things consistent across your site, social profiles, and cover art. It helps people remember you. And it just feels more professional.
Write a short and honest bio
You need an “About” section. Even if you hate writing them. But here’s the trick: keep it short. Don’t try to sound poetic or clever. Just tell people who you are, where you’re from, what kind of music you make, and what makes it a little different.
Be real. Be clear. Two or three short paragraphs is enough. You can include a few highlights too. If you’ve opened for someone cool, got a nice review, or played a notable venue, put that in a bullet list below your bio. That’s not bragging. That’s useful context.
Add a way to stay in touch
If you’re not collecting emails yet, start. It’s one of the only ways to stay connected with fans that doesn’t depend on algorithms.
But don’t just slap a form on the page. Give people a reason to subscribe. You could offer a sneak peek of your next song, early ticket access, or even just say “I send one update a month with new music and shows.” People are more likely to give their email if it feels like there’s something in it for them. Keep it chill. Keep it honest.
Show that others believe in you too
People trust what other people say. If you’ve gotten a nice quote from a fan or a music blog, feature it on your site. If you’ve played a festival or been played on college radio, say that too. You don’t need a wall of logos. Just pick the strongest things and put them where people can see them. Even one good quote can make someone stop scrolling and pay attention.
Make it feel like you
This one’s important. Your site shouldn’t feel like a random template with your name slapped on it. It should feel like your personality comes through, even in the little things. That could mean the tone of your writing. Or the kind of photos you choose. Or the color palette that matches your last album cover. You don’t need to overthink it. Just make sure it feels like something you’d be proud to send someone. Something that reflects what your music is about.
If you need help building it, that’s totally fine. Use a tool that makes it easier. SongTakes is one option, and yeah, we built it for this exact reason, so artists could stop struggling with tech and get back to the music. But whatever you use, the most important thing is that you actually use it. Not just once, but over time.
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